The Hermit is an authentic bar with a welcoming and cozy atmosphere. The name and style were inspired by the Tarot deck, in which the ninth card, The Hermit, symbolizes finding yourself and your destiny.
Our task was to create the brand identity of a new bar from scratch. It was crucial to convey in the logo the core philosophy of the brand: The Hermit understands and shares the emotional experiences of its guests, who can always come to its hearth to find a bit of strength and good cheer.
Challenge
ABout the brand
The bar was opened in 2022 and the target audience was relocants and expats who learned to find their own path and home within themselves, having lost them outside.
Additionally, one of the bar's key features is its closeness to nature and commitment to eco-friendliness, which needed to be reflected in the identity as well. Moreover, it was important to showcase the high level of service and quality of beverages, thus positioning the bar above the low-price segment.
We chose an old lantern as the primary graphic symbol for the logo, representing the light of home, the warmth of a hearth, and the inner light within each of us. This minimalist graphic design is simple and devoid of excessive details, aligning with the brand’s philosophy of simplicity, sincerity, openness, and liberation from all external superficialities.
solution
Adhering strictly to the core principles of the brand's philosophy at every step of the project allowed us to create a cohesive and comprehensive brand identity. This identity reflects the values and meets the key objectives of this company.
To convey the brand's eco-friendliness, we curated a palette in natural tones, adding a highlight of yellow reminiscent of the lantern's light. Additionally, the Hermit's connection to nature is reflected in the primary pattern, which consists of oak leaves.
As an alternative logo, we selected a more detailed version featuring the Hermit from the Tarot deck, drawn in a style consistent with the primary logo.
logo forms
We have developed several versions of one logo. The brand had a request to make a more detailed and more minimalist version, but so that they are a continuation of each other.
This was necessary so that the client could choose the appropriate option for any occasion, while maintaining brand recognition.
Colour palette
The choice of palette for this project is deeply rooted in the brand's philosophy.
The yellow hue represents the light of a lantern, acting as a beacon that gathers people seeking warmth and comfort. This color embodies the welcoming spirit of the brand, drawing in those in need of a cozy, soulful atmosphere.
The deep green hue signifies a connection with nature, evoking a sense of peace and relaxation.
To balance the palette, we opted for secondary colours that are fundamental yet not traditional black and white. Instead, we chose beige and brown as warmer tones reminiscent of nature, ensuring a harmonious and inviting visual identity.
secondary
Accent
secondary
Primary
707D6B
F1EBC9
1D3E13
331E0A
FFF785
Accent
Accent
typography
Amatic SC Regular
Primary font for headings and titles
Aa Bb Cc
Raleway Light
Secondary font for small text, descriptions and additional information
Aa Bb Cc
These fonts were selected as a perfect pair to convey the authentic atmosphere of the bar.
And also create a memorable identity that allows you to always recognize the brand among competitors.
typography
In developing the visual identity for social media presence, we defined brand’s aesthetics and tone of voice.
