Go.Ceety is a Lisbon-based city media platform covering local culture, places, events, and everyday urban life.
While the brand already existed offline, its digital presence lacked a clear visual structure.
Social content evolved without shared rules, resulting in inconsistent layouts and fragmented communication.
While the brand already existed offline, its digital presence lacked a clear visual structure.
Social content evolved without shared rules, resulting in inconsistent layouts and fragmented communication.
Problem
The digital identity evolved without a clear system. Different layouts, typography styles, and visual decisions were used across posts, making the brand feel fragmented and inconsistent.
Solution
Create a structured digital system without redesigning the brand.
The goal was to translate an existing offline identity into a repeatable editorial framework for social media.
The goal was to translate an existing offline identity into a repeatable editorial framework for social media.
Result
A modular editorial system based on typography, spacing, hierarchy, and repeatable templates.
A structured framework was created to define how content behaves across formats.
A structured framework was created to define how content behaves across formats.
Typography & Color
The system uses Raim Standard and ABC Diatype to create an editorial tone that feels structured, calm, and recognizable.
A restrained palette based on the original brand identity supports readability and visual consistency.
A restrained palette based on the original brand identity supports readability and visual consistency.
Cover template system
Photo Cover
Image-led covers designed to preserve a strong sense of place while maintaining clear typography and visual hierarchy.
Digest
Weekly digests function as dedicated formats within the visual system. A white frame turns the image into a distinct “tile,” helping these posts stand out while remaining visually connected to the brand language. Inspired by editorial magazine covers, the layout reinforces the recurring and curated nature of digest content.
Editorial number
Used for lists, rankings, and curated selections, this format allows the content type to be recognized instantly. The large number becomes the primary visual anchor, while typography and imagery support it with a restrained editorial structure.
Monthly digest
A recurring monthly format used for curated selections, highlights, or editorial roundups.
Tile сollage
Photos are arranged into a modular tile grid, referencing Lisbon’s pavement logic and extending the brand pattern into image-based layouts. This keeps collage covers connected to other formats and preserves the overall consistency of the visual system.
Content template system
Overlay
A text block layered over photography, designed to preserve image impact while maintaining readability. The overlay behaves like a separate tile element, extending the modular logic used throughout the visual system.
Framed image
A text block layered over photography, designed to preserve image impact while maintaining readability. The overlay behaves like a separate tile element, extending the modular logic used throughout the visual system.
Split
A structured composition with photography placed above and text below, creating a clear editorial hierarchy between image and information.
Event collection
A multi-item layout designed for listings, recommendations, and event roundups. Flexible metadata such as time, location, or ticket details can be added depending on content needs.
Design guidelines system
To ensure long-term consistency, all templates were documented within a detailed visual guideline system. Each layout was translated into a clear set of rules covering spacing, alignment, typography, safe zones, logo placement, and composition behavior.
The final guideline document brings the entire system into a structured framework, making it easy to apply across future content production.
The final guideline document brings the entire system into a structured framework, making it easy to apply across future content production.